Growing up, his parents handed down the values of honest, hard work to all their children. They were taught that if you could build something with your hands, you’d never go hungry.
That led to his start in making jewelry. And before long, what started as a hobby became a passion. After a few years. he had made the journey from Beirut to Los Angeles, where he decided to open his own business. But when he went to register at City Hall, the clerk told him his name was too long. And that’s the day Simon Ghanimian became Simon G.
My! How things have changed since then. In the beginning, it was just his wife, Silvia, and him. Now, there are 60 people working there. They have designers from all around the world. And their work is sold in over 900 locations. But, as proud as he is of what he’s accomplished, he still gets his biggest thrill from creating a new piece. Sitting down and sketching out an idea is as magical to him now as it was the very first time he did it. Whether it’s a traditional wedding ring or a bracelet with multi-colored stones.